" I'm far too busy to look at new products
- can't you see I've got a battle to fight! "

  • logo_ss3.gif

    Responsive website CMS

    for complete control of

    your bespoke website

  • logo_ms1.gif

    Responsive ecommerce solution

    for online retailers needing

    plenty of features

  • logo_hs4.gif

    Web-based hotel PMS for

    small and medium sized

    hotels and guesthouses

  • logo_cs1.gif

    Cloud-based circuit management

    software for car or kart

    motorsport circuits

  • logo_as1.gif

    Cloud-based property management

    system (PMS) for serviced

    apartment operators

  • logo_ks1.gif

    Cloud-based conference,

    events or exhibition centre

    management system

Cloud-based software systems for hotels, motorsport and more besides:


Fully responsive website CMS (content management system)


Fully responsive, feature-rich ecommerce online shop solution


Cloud-based hotel PMS (property management system) and CRS


Cloud-based motorsport circuit management system


Conference centre management and marketing system


Serviced apartment PMS and Central Reservation System

Our Background

Graphic Design

Established by ex-RAF aerospace technician Roy Sinclair in 1987, Sinclair Design started life as a small graphic design consultancy in London. It soon grew into a corporate-level strategic design consultancy with long-term clients such as the NHS at local and regional levels throughout Kent.

Website Design

In 1996 the World Wide Web emerged as a serious business communication tool and the firm found itself building on existing programming skills to hand-code dynamic websites. At that time there were generally two kinds of people producing websites: designers who could not code; and coders who could not design. Work flooded in as Sinclair Design found itself in a fairly unique position of being able to hand-code stable, fast websites that also looked good and were easy to use.

Application Development

By 2001 it was clear that the business's future lay firmly at the cutting edge of web technology, developing mission-critical web applications on the consultancy's own private cloud of high-end servers. So it focused on its new-found niche of designing, developing and hosting innovative, cloud-based business solutions such as Site System, Hotel System and Circuit System, all of which were many years ahead of their time when launched.


Sinclair Design has been a central partner to our business since 2001. They provide an excellent website solution that not only reaches customers outside of our traditional geographical trading area, but doubles as a useful sales tool for our shop staff. We have found Sinclair Design to be professional and innovative, and have no hesitation in fully endorsing their services and expertise.


Here at Buckmore, we pride ourselves on being able to provide the best in karting experiences for all age groups, be that with corporate events for some of the biggest companies in the UK, or young, aspiring F1 drivers. At a time when we were looking for a more innovative method of managing our business, Sinclair Design was able to direct our business model and branding, bringing together inspirational design and technical excellence.


It's great to have such a personal service for such an integral part of our business. Our Site System websites are incredibly easy to utilise and we get plenty of compliments from customers too. Roy and the team at Sinclair Design have been a major factor in the success of Mister Loft Ladder.

Shaun Shoebridge, MISTER LOFT LADDER

Our Key Staff

roy_vs.jpgRoy Sinclair is an accomplished graphic designer and application developer who these days focuses on front-end web design, usability and interface development. Roy is highly experienced in the fields of corporate communications, identity management and information architecture.

matrix.jpgDominic Wilson is a systems architect and security specialist who designed and manages the firm's multi-redundant private-cloud server infrastructure. He is also a very competent programmer and application developer.

diane_vs.jpgDiane Nicholls spent 16 years in hospitality management before becoming a copywriter and author. She now focuses on search engine optimisation, content marketing and promotion through social networking.